Sweet! Best New Product Award | Toy Category at NY NOW

Box Play for Kids | Best New Product Award | Toy Category

Box Play for Kids | Best New Product Award | Toy Category

Press Contact:
Cathy Steel, 203-340-9251
NY NOW Press Information



Decor-Storage Beanbag By mimish Named “Bloggers’ Best”

NEW YORK, NY, August 17, 2013… Five companies were named Baby + Child Best New Product Awards recipients today, in connection with the summer 2013 edition of NY NOW®, the Market for Home & Lifestyle (formerly NYIGF®), which runs Saturday, August 17, through Wednesday, August 21, at New York City’s Jacob K. Javits Convention Center. These five honorees also are eligible for NY NOW’s first-ever “Best of Lifestyle” Award, which will be determined by online balloting during the show.
Mimish received “Bloggers’ Choice” top honors for Decor-Storage Beanbag. In addition, winners were recognized for excellence in four categories: toy, décor, gear and apparel. A panel of ten editors from trade media, kid-centric blogs and websites selected products which exemplified innovation, design and style.
The summer 2013 winners and finalists, selected from 70+ products, are:

mimish (Brooklyn, NY) for its Storage Beanbag, a patented storage beanbag with beans on top and storage on the bottom.

Winner: Box Play for Kids LLC (Phoenix, AZ) for its Box Play for Kids Ice Cream Truck, recycled craft stickers that repurpose old milk cartons into new toys.
Finalist: T egu (Darien, CT) for its Tegu Magnetic Wooden Blocks 42 Piece Set.
Finalist: PlanToys® Inc. (Union City, CA) for its Curvy Click Clack.

Winner: Tree by Kerri Lee (Long Eddy, NY) for its Letters to Santa Mailbox, a family keepsake and Christmas decoration.
Finalist: Manny & Simon® (Del Mar, CA) for its Reindeer + Sleigh.
Finalist: AREAWARE (Brooklyn, NY) for its Infinite Tree.

Winner: 3 SPROUTS
(Toronto, Canada) for its Stroller Organizer, a completely wipeable stroller organizer with two drink holders, discreet back pocket with velcro closure and a roomy main cargo area.
Finalist: Benbini® Watches (Atlanta, GA) for its Benbini Watch.
Finalist: ZoLi Inc. (Burlingame, CA) for its Tween B nail buffer.

Winner: Electrik Kidz
(Montreal, Canada) for its Mermaid gown, a night gown with mitts and bottom tie for easy changing.
Finalist: JoJo Maman Bébé (London, United Kingdom) for its Linen mix suiting for boys.
Finalist: Two Mice, A Bear and A Bunny, LLC (New York, NY) for My First Jammies By Hélène Lauré.

“With the increasing consumer demand for well-styled juvenile products, the design bar has risen to a new level,” said Melissa Engongoro, Baby + Child Sales Manager. “Representing both trade and consumer audiences, our panel of a judges selected these for their stand out qualities.”

All five winning products automatically qualify for consideration in the first NY NOW “Best of Lifestyle” Award, which will be determined through online voting at www.redclay.com/nynow. “Peoples’ Choice” balloting runs August 17-20, and the winner will be announced on August 21.

The Best New Product Award judges were: Jamie Cohen, Giftmama.com; Joanna Dreifus, MyMomShops.com; Elina Furman, Mamaista.com; Nanci Gregg, Baby & Children’s Product News; Lynda M. Johnson, KidStyleSource.com; Caroline Kennedy, Playthings; Audrey Kingo, Earnshaw’s; Jane Kitchen, Kids Today; Leesa Valentino, TheGiggleGuide.com; and Barbara Wujick, Baby & Kids.

Presented as part of NY NOW’s LIFESTYLE Collection, Baby + Child features some 110 companies offering sophisticated and purpose-driven products for children 0-10 years. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.